1) Integrate Your Store With Other Channels
The number of ways your customers can purchase from you is limited only by your imagination. The most common channels for selling online are:
- Built-in stores (like Amazon).
- Marketplaces (like eBay).
- Social media platforms.
- Shopping apps like Shopify.
Suppose you don’t already have an online store and would like to sell through a channel like Facebook or Instagram. In that case, those companies will often provide generous financial incentives for integrating their services into their platforms. If you’re looking to integrate your store with other channels, you’ll want to consider two central questions: what kind of integration do you want, and what do you have to offer as an incentive?
2) Understand Your Customer’s Journey Online
One of the best ways to learn about your customers’ journeys online is to look at where they go. While you can read about how people use your site, nothing will tell you more than observing their behavior. Using Google Analytics to monitor and analyze customer traffic is essential for knowing how your customers find, navigate through, and ultimately buy from your website.
One of our recent clients had a problem with repeat visitors, meaning that someone would visit once or twice but then not return for several months (if ever). We could see exactly where potential customers were falling off in their journey and fix it to address that issue.
3) Build Responsive Websites That Convert
When customers visit your website, it should be instantly clear what they can do on that site. An excellent example of a website with clear calls to action is Kickstarter. On their homepage, there are only three items users can click: Sign Up, Get Started, and Log In/Join. Each of these CTA buttons directs you to an area where you can create an account or sign in if you already have one.
So if you’re creating your e-commerce store and want to convert as many visitors as possible into paying customers, make sure your site is responsive and easy for everyone to use from any device. Magento developers know how to build websites like these — go ahead and ask them for tips on conversion optimization.
4) Make Use of Third-Party Tools
SEO is short for Search Engine Optimization, and it’s a long-term strategy of optimizing your web presence in ways that make you more visible to search engines like Google. That means giving search engines signals about your site, using keyword phrases in your content that match what people search for, and then making sure your website looks good on all devices so users can find you and engage with you when they get there.
A successful SEO strategy isn’t quick or easy; it’s an ongoing process of creating high-quality content that attracts new audiences over time. Once search engines know who you are, they’ll send more traffic to sites that deserve it — so let’s talk about how exactly a Magento developer can do just that.
5) Optimize Your Pages for Search Engines
No matter what your niche, there’s probably someone else out there doing it. But your small business still has to fight for those top spots on Google. You can use SEO techniques to boost your rankings and attract customers with focused keywords in any industry. Identify standard search terms associated with your niche and focus on tailoring each website page to target them.
While you might not always make first place, you should capture third or fourth place — which will translate into more views and thus better sales. You can also ask other websites that have already established their credibility in your industry if they’d be willing to link back to yours — but stay away from simply buying links as some search engines frown upon such tactics.
6) Be Compatible Across All Platforms
Before beginning to work on any project, it’s essential to have a clear understanding of what exactly you want to accomplish. Don’t assume that your client already knows what they want — it’s your job as an experienced developer to help them flesh out their ideas. Try to understand why certain functionality is necessary and build something that will be effective and maintainable in the long term.
After all, you don’t want your clients coming back every few months for updates. If possible, take time at least once per week (if not per day) to step away from your screens and get things in order mentally before jumping back into development mode again.
7) Have a Clear Understanding of the Overall Goal
With every decision you make as an e-commerce store owner, it’s essential to understand how that decision affects your overall business goals. A knowledgeable Magento developer can help you determine those goals and determine how best to get there. Whether you want to grow revenue, boost conversion rates or reduce shopping cart abandonment, it’s vital to have someone on your team who knows what they’re doing (and why).
Most importantly, make sure that person is willing to stick around and help your business move toward success. That may be more difficult than you think: One study found that nearly 60 percent of IT projects end up over budget, with only 33 percent being completed on time.
8) Deliver Products Using Popular Payment Gateways
Payment gateways are significant for e-commerce businesses. Instead of letting your customers enter credit card details on your website, you can use popular payment gateway services to process and store all that information securely.
Most popular gateways like PayPal or Stripe will let you accept payments from anywhere in the world through their local checkout pages. They even have localized transaction processes, so international users don’t need to worry about exchange rates or currency conversion. There are even many benefits of using third-party payment gateways.
You can easily manage multiple stores through one central location and create different shipping rules depending on where customers are located. Some companies even integrate your analytics software to provide extra data about how well your site performs and what areas you could improve upon.
9) Create User-Friendly Navigation on Product Pages
Users often make product purchases based on how easily they can navigate from product page to checkout. You want to create pages that give users what they’re looking for quickly and easily, without much confusion.
Navigation should be in a precise spot near the top of each product page. This makes it easier for visitors to find and encourages them to continue browsing your website. By including things like customer reviews and ratings, you can encourage more people to buy your products.
In addition, searching allows users to find things quickly when they don’t know what they are looking for. This makes it easy for them to find relevant information related to their query on your website instead of making an online purchase at another company’s website.
10) Keep Your Site Fresh by Adding New Content Regularly
One of your main goals as an online merchant is to get people to come back and keep checking out your products. One of the best ways to do that is by adding new content regularly.
So, make sure you add fresh content often and constantly update information about your products so you’re not dealing with old data on your site. Not only will visitors be impressed by how professional you look with updated info, but it also helps set yourself apart from competitors who haven’t bothered to update their website in months (or years).
Final Thoughts
Magento Developers are a valuable asset to any business looking to grow its eCommerce presence. Whether designing an entirely new site or upgrading current features, the right developer can take your company from good to great.
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